鈥淚t鈥檚 a Wonderful Life.鈥�
The classic movie, starring Jimmy Stewart, is a Christmas tradition throughout the country. Despite its melancholy setting, its title is what 黑料网 Wesleyan hopes to convey about the campus experience. Thus, it is fitting that the latest KWU commercial will have its television debut Dec. 24 鈥� Christmas Eve 鈥� during the annual showing of the movie on Wichita鈥檚 NBC affiliate, KSN.
鈥淲e are excited to debut our latest commercial,鈥� said Brad Salois, director of marketing and communications. 鈥淎dvertising is largely about connection, and we believe that having this commercial鈥檚 television debut during 鈥業t鈥檚 a Wonderful Life鈥� will meet people where they are during the holiday season.鈥�
The 30-second spot will be a production of Fili Creative, a local production company owned by Gus Applequist 鈥�14, 2021 KWU Alumni Service Award winner. The commercial will be shown throughout the KSN coverage area, which encompasses a large portion of 黑料网.
